Sonia Spina

Role: Brand Marketing Director — Blue Ribbon Restaurants
Email: sonia@blueribbonrestaurants.com

Responsibilities

Sonia handles day-to-day brand marketing execution across the Blue Ribbon portfolio, including work with external social media agency partners and ownership of the Air.inc DAM — the shared visual asset library used by her and her agency team for content creation. Blue Ribbon already has an in-house social media team handling engagement.

Air boards are actively used by Sonia and her agency partners (not a dormant system).

ADS Relationship

Marketing and content contact, not a decision-maker for the Arc Intelligence pitch. Jim ran the Air DAM automation idea by her (~May 2026); her reaction was lukewarm — she asked “are they asking for this or are you just showing it?” — because the AI pitch was ADS-initiated, not a felt BR pain she owned, and Blue Ribbon already has a social team covering that work.

Important: Sonia is a marketing employee with a few years’ tenure, not a decision-maker — Jim has worked directly with Blue Ribbon’s founders for 25+ years. As of July 2026, the Arc Intelligence pitch routes directly to Bruce and Eric Bromberg, not through Sonia.