ADS Projects — Blue Ribbon Restaurants
Client: Blue Ribbon Restaurants Inc. Studio: Arc Design Studio (ADS) Engagement Status: Active (as of 2026-04)
Active Projects
| Project Slug | Description | Status |
|---|---|---|
blank-brand | New brand identity system (concept TBD) | In progress |
br-sushibar-web-v2 | Website redesign for Blue Ribbon Sushi Bar | In progress |
br-sushibar-brand | Brand system for Blue Ribbon Sushi Bar | In progress |
sushi-bar-grill-south-beach | Design work for miami-south-beach | In progress |
br-sushi-steak-brand | Brand identity for new Sushi Steak concept | In progress |
brfc-brand | Brand system for fried-chicken | In progress |
moxie-blueribbon-design-request | Moxie-tracked design requests from client | Ongoing |
Notable Deliverable in Progress
BR-SOBE New Dinner Menu — Menu design for South Beach location (miami-south-beach), in progress as of February 2026.
Key Assets
- Air asset library — primary asset repository; see
../AIR_ASSET_CATALOG.md - Air.inc DAM — Workspace ID:
0668d798-1ea8-4dd0-ad93-4f98bf71d1da| 366 boards, 12,893+ assets | Global Air MCP at~/ai-cli-projects/claude/air-mcp/ - Moxie tracks design requests and client communication (project slug:
moxie-blueribbon-design-request)
Concept-to-Project Map
| Concept | Active ADS Projects |
|---|---|
| sushi | br-sushibar-brand, br-sushibar-web-v2 |
| sushi-bar-grill | sushi-bar-grill-south-beach, br-sushi-steak-brand |
| fried-chicken | brfc-brand |
| New concept | blank-brand |
Strategic Context
Blue Ribbon entered an active expansion phase in 2025. ADS was engaged to build brand systems for multiple new and evolving concepts — notably the sushi sub-brands and the standalone Fried Chicken brand.
The eagle-benzwie-architects model (30-year architecture partnership, unity-without-uniformity across locations) is the reference for how ADS should approach brand architecture: each concept gets its own identity, but all should feel like Blue Ribbon in craft and restraint.
Brand Guidelines Website — Technical Stack
Built on the blank-brand template: github.com/theloniuser/blank-brand
Stack:
- React 19 + TypeScript, Vite, Tailwind CSS, React Router, Lucide React, JSZip
- Each brand has
data.jsonfiles per section — primary customization point; no hardcoded content in components - CSS variable theming:
--brand-action,--brand-action-hover→bg-brand-actionTailwind utility - Download pattern: individual files direct; “Download All” via JSZip parallel fetch → .zip
- Deployment: Cloudflare Pages (auto-deploys on push to GitHub main)
Live URLs:
- BR Sushi Bar brand guidelines: deployed on Cloudflare Pages
- BRFC brand guidelines:
brand.blueribbonfriedchicken.com(custom domain) - Asset catalog:
theloniuser.github.io/blue-ribbon-restaurants/ - Design request form:
blueribbon.arcdesignstudio.com/blue-ribbon-art-content-request/
BR Sushi Bar Website — Update Rule
Menu item descriptions appear in 4 places — always update ALL 4 when correcting a description:
- Visible HTML in
index.html - Visible HTML in
accessibility.html - JSON-LD structured data in
index.html - JSON-LD structured data in
accessibility.html
Project Status (as of 2026-03-15)
| Project | Status |
|---|---|
| BRFC Brand Guidelines | ✅ Live at brand.blueribbonfriedchicken.com |
| BR Sushi Bar Brand Guidelines | ✅ Live on Cloudflare Pages |
| blank-brand template | ✅ GitHub template repo (github.com/theloniuser/blank-brand) |
| Air MCP global integration | ✅ Operational |
| Asset catalog | ✅ Live at theloniuser.github.io/blue-ribbon-restaurants/ |
| BR Sushi Bar website v2 | ✅ Vite modernization done; Phase 2 (code modernization) not started |
| br-sushi-steak-brand | 🔄 Scaffolded — awaiting logos, colors, fonts, visual assets, menus, signage, architectural photos from client |
| BRFC DNS | 🔄 CNAME fix needed — remove protocol from value; should be brfc-brand.pages.dev (no https://) |
| Moxie design request workflow | 🔄 Set up but not fully built out |
Past Work
(Document completed ADS deliverables here as they are closed out)